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Getting Published on Reuters: A Straight Answer on Cost, Process, and Rules

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  If you've searched for how companies get a release onto Reuters, you've probably run into a lot of vague claims and very few straight answers. Part of the confusion is that people use the phrase to describe three different things — actual Reuters journalism, a sponsored release on the Reuters site, and general newswire syndication. Before spending anything, it's worth understanding which one you're actually paying for, what it costs, and what Reuters and regulators expect the wording to look like. Reuters Coverage vs. a Sponsored Release: Not the Same Thing Reuters' own reporting is written and fact-checked by its journalists, and no amount of money changes that — it can't be bought. What can be purchased is placement in a clearly labeled sponsored section of reuters.com, kept visually and editorially separate from the newsroom. There's a third option that trips people up: generic wire distribution. Services like PR Newswire or Business Wire can ge...
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Event Press Release Example: A Real Forex & Fintech Format to Copy

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  An event press release is a factual announcement sent to journalists and media outlets about an upcoming event — a conference, product launch, or industry summit — telling them who, what, when, where, and why it matters. This guide shows exactly what one looks like, using a forex and fintech event as the model, plus a template you can copy for your own announcement. What Is an Event Press Release? An event press release is a factual, media-ready document that tells journalists and the public about an upcoming event: what it is, when it’s happening, and why it deserves coverage. It is not an invitation, and it is not promotional copy written to sell tickets. It’s worth separating it from two formats it often gets confused with. A media advisory is a brief, logistics-only document sent two to three days before the event, aimed at getting a reporter to physically show up. An event announcement is broader promotional content — social posts, email blasts, paid ads — pushed ...
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5 Reasons Finance Brands Are Investing in Press Release Timing Strategy

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Introduction — Why Timing Has Become a Real Investment, Not a Guess If you only remember one thing, remember this: the best time to send a press release is between 9 and 11 AM in your target journalist's local time zone, on a Tuesday, Wednesday, or Thursday. For finance, fintech, and forex brands, that single detail is no longer a nice-to-have. It's becoming a formal part of the PR process, because the same release sent an hour earlier or a day later can land in a very different inbox — one that's already full, or one that's finally ready to look. What's changed is how deliberately finance brands now treat that window. A press release used to be timed around whatever hour a marketing team happened to finish drafting it. Now, with newsroom attention harder to earn and financial disclosure norms adding their own rules, timing is being planned with the same care as the announcement itself. Here are five reasons finance brands are treating press release timing as an ...
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Financial Advisor Press Release: Key Things to Check Before You Get Started

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 A financial advisor press release can fail in two very different ways. It can get ignored, because it's poorly structured or doesn't give a journalist anything worth writing about. Or it can get flagged, because it runs into the SEC's Marketing Rule or, for broker-dealer-affiliated advisors, FINRA oversight — rules that directly restrict how performance, testimonials, and comparisons can be described. Most press release checklists only cover the first kind of risk. This one covers both, so you can check your announcement before it goes anywhere. Check 1: Does It Avoid Compliance Trigger Language? A handful of specific phrasing patterns are responsible for most compliance headaches in advisor communications. Before anything else, scan the draft for: Specific dollar figures or percentages tied to client outcomes — language like "helped clients grow portfolios by 15%" Superlative claims such as "top-rated" or "best" without a specifical...
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